MARINA ALLEGRINI
01 about
I am a senior at Illinois State University pursuing a Bachelor of Science Degree in Communications and majoring in public relations with a minor in sociology. I am interested in expanding my knowledge about social media and marketing brands. In this portfolio, I have included some of the past work I have done. I am eager to build connections and learn further about what it takes to achieve my future goals.
My hobbies include doing makeup, posting content on my social media platforms, exercising, and cooking. I hope to pursue a career involving my passions in life.
Within my past four years at Illinois State University, I have had the opportunity to gain better writing skills, advance my knowledge about networking, and improve my speaking skills. Through the assignments I have submitted for classes, I have created press releases, feature stories, social media content, and also held a marketing position for a sorority I was in, Chi Omega.
02 portfolio
Starbucks Strategic Plan
Problem/Opportunity: Create a Strategic Organizational Plan with a group for Starbucks to develop ideas using problem solving, analytical thinking, and marketing tactics.
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Special Circumstances: This Strategic Organizational Plan was created for a class, COM 378 Public Relations Management And Research. This was a group project that included a total of seven members. I held different roles each week for this project that consisted of research and editing the cohesiveness of the project.
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Target Publics: Starbucks Corporation
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Objectives:
1. To create the strategic plan for the Starbucks Corporation and execute it by November 28th, 2022.
2. Increase Starbucks' internal and external operations by 60% by May, 2023.
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Evaluation:
1. There are several ways to measure success for this strategic plan because we listed many tactics to carry out this plan. If the plan was actually carried out, we could follow up with the Starbucks' Corporation on how the tactics we created have impacted their company overall.
2. If the Starbucks Corporation improved their internal and external operations by 60% by May, 2023, our plan would have been successful.
Pitch Letter
Problem/Opportunity: Create a pitch letter to a staff member of WMBD proposing to broadcast an event taking place in Bloomington, Normal and to offer a few story angles to assist the member's broadcast.
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Special Circumstances: This pitch letter was created for COM 268, Public Relations Writing and Production. This was an individual effort taken on by myself and pitched to my professor.
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Target Publics: WMBD Broadcast Team and Boys & Girls Club Staff.
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Objectives:
1. To create a pitch letter for an event to be broadcasted by WMBD by August 9th, 2022. (Benchmark: In past years, the event had not been broadcasted.)
2. Obtain WMBD broadcaster's approval to promote event by September 1st, 2022. (Benchmark: Was in contact with Rebecca throughout month.)
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Evaluation:
1. If I actually sent this pitch letter out to a broadcaster from WMBD, I could've followed up with her through emails to continue communication regarding broadcasting this event, including details about how to receive more public listeners.
2. If the client approved broadcast for event, my plan would have been successful.
Public Service Announcement
Problem/Opportunity: Create a public service announcement for Boys & Girls Club of Bloomington, Normal to promote an upcoming event and to get the public to sign up to volunteer.
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Special Circumstances: The public service announcement was created for a class assignment, COM 268, Public Relations Writing and Production and was an individual effort done by myself.
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Target Publics: Volunteers from the town of Bloomington, Normal and past donors of this organization.
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Objectives:
1. To create a public service announcement by September 2nd.
2. Gain more volunteers for upcoming event and further donations by September 9th.
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Evaluation:
1. Public service announcement was finalized and published by September 2nd.
2. If I actually made this public service announcement public for people to view, and did gain more volunteers and donations by September 9th, my plan would have been successful.
Feature News Story
Problem/Opportunity: Create a feature news story featuring the CEO of Bloomington-Normal Boys & Girls Club, Tony Morstatter.
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Special Circumstances: The feature news story was created for a class assignment, COM 268, Public Relations Writing and Production and was an individual effort.
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Target Publics: People of Boys & Girls Club of Bloomington, Normal Community.
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Objectives:
1. Present what the CEO of Boys & Girls Club, Bloomington Normal has done for this organization.
2. Emphasize Tony Morstatter's dedication to the organization as a whole and outline work he has done.
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Evaluation:
1. Feature Story was completed in time
2. If plan was actually carried out, the Boys & Girls Club community could have shared their thoughts on how members of this organization have helped them or their family.
News Release
Problem/Opportunity: Create a news release for Boys & Girls Club of Bloomington, Normal introducing their annual event, Over the Edge.
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Special Circumstances: The news release was created for a class assignment, COM 268, Public Relations Writing and Production and was an individual effort.
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Target Publics: Boys & Girls Club community and Bloomington, Normal community.
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Objectives:
1. To increase the amount of people who attend this event by 20% by the first day of the event, September 9th.
2. To raise more money than last years event by 10% by September 10th, the events end date. (Benchmark: Event raised $68,425 in past year.)
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Evaluation:
1. The total amount of attendees for this event was increased by 20%, so the goal was achieved.
2. Organization received 20% more donations than past year, so the event raised more than the initial goal, and was successful.
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Radio News Story
Problem/Opportunity: The problem is that many people at Illinois State University and the Bloomington, Normal area aren't fully informed on the recent complications with receiving the Johnson and Johnson vaccination.
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Special Circumstances: The radio news story was created for a class assignment, COM 161, Convergent Media Writing and was an individual effort.
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Target Publics: Students of Illinois State University and Bloomington, Normal community.
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Objectives:
1. Increase awareness on complications with vaccines students were receiving by 10% by May 13th, 2021.
2. Give insight on another student's views on the topic.
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Evaluation:
1. Since this radio news story was created for a class assignment and was not actually available to the public, I can measure success by considering what my audience would be like, and how I could continue expanding the audience that would listen to this radio news story. If I received feedback on the topic I introduced by May 13th, 2021, my plan would have been successful.